Meet the Miller Essay -- Canterbury Tales Essays

Meet the Miller In the "General Prologue" of The Canterbury Tales, Chaucer presents his reader with a blend of unlikely yet entertaining characters that find themselves on a pilgrimage to Canterbury. Chaucer then describes the different characteristics and the outward appearances of these characters at length. He probably does so in order to bring these characters to life, giving us a more vivid understanding of what kind of people they were. The Miller is one of the most vivid characters that I have encountered in Chaucer's work for he is perfectly delineated as the man he is, without including any unnecessary detail. The Miller is described as a short and sturdy man who possesses uncanny strength. The undisputed champion of wrestling is he. He even seems hero-like at first: The millere was a stout churl for the nones; Ful byg he was of brawn, and eek of bones. That proved wel, for over al ther he cam, At wrastlynge he wolde have alwey the ram. He was short-sholdred, brood, a thikke knarre; Norton, 545-549. Although he is said to possess extraordinary strength, he is described in a derogatory manner as we read the passage. It seems that he is more of a brawl-initiator than a hero. The man wrestles for the ram, probably a prize awarded at such matches, clearly a peasant pastime. Even initially, it does not seem like we are dealing with a highly sophisticated person here. Actually, the Miller does use his head! I only hope he does so in rare instances for the author mentions that "ther was no dore that he nolde heve of harre, / or breke it at a rennyng with his heed" (Norton, 550-551). There you have it. Our hero engages in heaving doors off their hinges or breaking them down with his head. But do ... ...nded by. The Miller is, in fact, described as the scum of society, but he is necessary scum. Chaucer presents us with the facts of life, and whether we may think they are disgusting or unsuitable to be presented to us in such a blunt manner, they must be told, for they remain an undisputed piece of the Middle-English pie. Sources Abrams, M. H. and Greenblatt, Stephen. eds. The Norton Anthology of English Literature. W.W. Norton & Company: New York, 2000. Sumner, Laura. "The Wedding of Sir Gawain and Dame Ragnell." Smith College Studies in Modern Languages. V, No.4: Mass., 1924. http://www.fordham.edu/halsall/source/CT-prolog-para.html,10/24/00. http://www.sparknotes.com/lit/canterbury/, 10/24/00. http://www.classicnote.com/ClassicNotes/Titles/canterbury/,10/24/00. http://www.classicnote.com/ClassicNotes/Titles/canterbury/tale1.html, 10/24/00.

Southwestern Airlines

Southwest Airlines Co. (â€Å"Southwest†) is a major U. S. airline that primarily provides short Haul high-frequency, point-to-point, and low-fare service. Southwest was incorporated in Texas and commenced operations on June 18, 1971 with three Boeing 737 aircraft Serving three Texas cities; Dallas, Houston, and San Antonio. Today Southwest operates nearly 400 Boeing 737 aircraft to 59 U. S. cities. Southwest has the lowest operating cost structure in the domestic airline industry and consistently offers the lowest and simplest Fares. Southwest also has one of the best overall customer service records. LUV is Southwest’s NYSE symbol, selected to represent the company’s home at Dallas Love Field, as well as the theme of Southwest’s employee and customer relationships Within 30 years, Southwest Airlines has become the fifth largest major airline company in America. It currently operates 520 Boeing 737s throughout the United States. The mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit. It primarily provides short haul, high-frequency, point-to-point, low-fare air transportation service in the United States. The company essentially functions as a â€Å"point-to-point† operation rather than a â€Å"hub and spoke† service like its competitors. This provides for a unique competitive advantage, which has led this company to be a strong performer within the industry. The major success to their continued success is due to their low-cost model, as compared to their competitors, which allows Southwest airlines to differentiate itself from the competition and perpetuates its success and popularity among consumers. When we look at southwestern airlines competitive environment using porters five forces we find that the bargaining powers of Customers in the airlines industry have many options and are price sensitive. If driving is cheaper than flying southwest may lose customers. There are also over 100 carriers in the U. S. market therefore there are many options for customers. The bargaining power of suppliers: Southwest is at the mercy of the labor Unions and Gas suppliers. If these costs become too high then price raises will mandatory. The threat of new entrants: With so many major airlines going bankrupt there is a large supply of airplanes and personnel. This means that it is easier than ever to start up and airline and try and compete with Southwest. The threat of substitute products: Flying has very few substitutes in the U. S. market if you need to be somewhere in a hurry. However there are other forms of transportation including busses, trains, and cars. The intensity of competitive rivalry: There is intense industry competition. Every route is hotly contested with price wars and a grab for customers. Price margins are low, and airlines need to be able to trim costs any way they can. Southwestern airlines has got the following strengths; Southwest's commitment to customer service has led to an excellent track record. They held the unofficial Triple Crown in customer service for three consecutive years. The Triple Crown consists in being the best in on time performance, baggage handling, and customer satisfaction. This is an amazing feat considering no other airlines have held all three components for a single month. Southwest has a major advantage over other airlines because it operates a single type of plane, the Boeing 737. This means that all their pilots, facilities, and crews are trained on any plane that Southwest owns. Southwest also operates a fleet with an average age of 7 years. This means that they have less maintenance problems, and this leads to fewer delays, and higher customer service. Sensible expansion policy. Southwest has developed a very sensible strategy for expansion, paying particular attention not to strain the balance sheet. It has also achieved a national presence through flights to 59 airports in 58 cities. Southwest has been able to become a national airline by strategic expansion to airports where there is less competition. For example, it opened a major operation at Baltimore-Washington International and therefore avoided the presence of other major airlines at Reagan National and Dulles. The continued growth of the Company is testament to the strategic direction taken by management, particularly considering the difficult business environment. Southwest relies on direct ticket booking and does not heavily utilize travel agents this is a cost saver. They also do not have full food service on their flights, leading to a faster turnaround. Southwest also has a unique open seating system, with no assigned seats the planes load faster. Due to a change in passenger profile, business class and first class seats have suffered declining demand. Many companies have been forced to introduce low-cost fare options. Since southwest has been an industry leader and â€Å"ahead of the curve† in providing low cost, standardized travel options, it has no need to change strategy, thus saving on restructuring costs. The Company also benefits from its long establishment in the low-cost airline market, allowing the Company to capitalize on significant customer awareness of the brand. Southwest has a highly efficient operation. The Company was first to introduce to the Airline industry the ten-minute turnaround (between arrival at the gate and departure). This has subsequently increased demand for short flight routes. Strong financials. Southwest has the strongest market capitalization and balance sheet of all rivals in the sector. A market capitalization of $14,022 million accounts for twice the market capitalization of the five largest rivals put together. In the current volatile market, it should allow southwest to overcome short-term downturns in demand more Successfully than the other main carriers. The continued ability of Southwest to produce positive results highlights it among rivals. 2003 saw quarter-over-quarter increases in income, representing 51 consecutive quarterly profit rises. Revenues for the full year 2003, which were $5,937 million, increased 7. 5% against 2002 revenues. Southwest does not fly into major hub airports in most cities, this leads to lower gate costs, less congestion, and quicker turnaround times. Southwest has been marketed as the low price leader, and their planes have been painted in funky colors. Southwest views its major competition as the automobile and not other airlines. Southwest airlines operate a single type of plane B737 in an all coach configuration. They do not offer meals, and do no transfer bags to other airlines leading to lower operating costs. The airline has won the Triple Crown and is setting the industry standard in customer service. Southwest has come under intense competition from United. They are not a full service airline and do not offer the amenities and services for international travelers. They also do not have a higher cost first class option on their planes. Marketing. Southwest is a low-cost carrier. They provide themselves on cost efficiencies, which enable them to offer good service at lower prices to the customer than their competitors. Their marketing strategy was to convey the message that what Southwest had to offer was of value. Southwest markets itself as the only major short-hop, low-fare, and point-to-point carrier in the U. S. airline industry. Their marketing style is known for being unconventional, unique, unpredictable, and attention-getting in order to create and reinforce the Company’s maverick and fun-loving, combative image. They continually look for ways to make their distinctive image come alive and strike a spark in the minds of the consumer. Finance. In the year 2000, Southwest reported its 28th consecutive year of profitability as well as its ninth consecutive year of increased profits. In many years, Southwest was reporting profits while many other airline companies were reporting losses. Southwest is able to maintain and increase their profit margin by keeping costs low, being highly efficient, and creatively cutting costs. One of Southwest’s most important strategies is keeping its costs low and moving customers in above-average times. In an effort to move customers along quickly, Southwest tries to avoid congested airports. Southwest also encourages passengers to make reservations and ticket purchases through their website. By serving smaller airports near major metropolitan areas and in medium-sized cities, Southwest is able to produce better-than-average on-time performance, as well as reducing fuel costs of idle planes waiting for clearance to land. Serving smaller airports also lowers landing fees and terminal gate costs. Southwest’s operative principal is â€Å"employees come first and customers come second. † Southwest employees are â€Å"hired for attitude and trained for skill. † The Company’s strategy is that it can train people to do the tasks and hold the skills that are required, but a person’s attitude is not something that can be changed. The hiring process involves an interviewing approach called â€Å"Target Selection,† which aims at matching people’s traits (or target dimensions) for performing a specific job successfully. New hires are trained at Southwest University for People. Managers trained in this program take leadership courses that emphasize a management style based on coaching and encouraging rather than supervising or enforcing rules. The Company has the lowest turnover rate in the industry, which may be partly due to the fact that 80% to 90% of supervisory positions are filled internally. However just like any organization, despite the fact that they have strengths, south west also has weaknesses which include: Little room for strategic development. The main weakness of the Company results from operating in a highly competitive market, one that is increasingly susceptible to a volatile political environment. The airline industry is highly competitive as to fares, frequent flier benefits, routes, and service. Some carriers competing with Southwest have larger fleets and a more established brand name. Many carry passengers from the major hubs in the U. S. , holding long-standing relationships with key airports. To enter these markets, the corporate strategy of Southwest will have to be adjusted. No established alliances. Certain major U. S. irlines have established marketing alliances with each other, including Northwest Airlines/Continental Airlines, American Airlines/Alaska Airlines and Continental Airlines/America West Airlines. In 2001, AMR Corp. , parent of American Airlines, completed its acquisition of the assets of Trans World Airlines. This puts enormous strain on the Company to maintain its position in the industry while running a smaller fleet. Fully valued share price. Despite Southwest holding the strongest financial position in the airline industry, the stock of the Company is considered fully valued, particularly in the short term. This will disconcert the investor searching for quick gains resulting in the potential loss of capital to its competitors. The strong financial position will apply pressure to the strategic direction of the Company, forcing the directors of Southwest to consciously pursue the same level of growth if they are to maintain investor confidence. South west airlines have got the following opportunities; Southwest’s greatest opportunity is directly related to its greatest strength: to continue to develop its low-cost position in the airline industry. Southwest must maintain an emphasis on low-cost flying, and brand association that has served it well so far. After September 11, customer numbers dwindled due to consumer fears over flying. One way the Company hopes to regain the trust of the public is through lower airfare. In 2002, no fare was more than $399. However, in August 2002, the company reduced fares even further, lowering last-minute fares while maintaining the full schedule of frequent flights in order to further stimulate travel. As of 2003 Southwest was offering fares as low as $39. The company must keep prices as low as possible in order to stimulate demands, and look to edistribute expenses through other areas. Continual streamlining and automation is necessary in order to both aid in cost-cutting and maintain the competitive advantage on which the company brand is based. Southwest has expanded ticket counters and security checkpoints and has increased its airport workforce. The boarding process has been streamlined through replacing the traditional plastic boarding card system with an automated one, and the carrier is in the process of rolling out new self check-in technology. This should result in a reduction of boarding times, and contrast sharply with those carriers that still have extensive queuing. Expand geographically. The market share Southwest holds has grown substantially, particularly since 9/11. Fifty percent of the core market is under control of Southwest and this is expanding. With the increase in the number of cities and networks to which it is linked, southwest could begin to target large city markets and with such a strong brand name, both marketing and PR costs will reduce. Furthermore, the timing appears perfect, if it wishes to capitalize on the pressure currently endured by many of the established carriers. Southwest could strengthen its position through an alliance. Many competitors have reduced share price due to poor financials. Southwest could exploit this through a merger or a favorable acquisition. This could provide an easier route into the major hubs and remove many of the challenges associated with entering new markets. A major threat comes from the unstable airline industry as the result of the 9/11 attacks. Immediately after the terrorist attacks, and in the face of falling demand for air service, most major carriers announced significant service reduction, grounded aircraft, and reduced employee levels. These events negatively impacted industry profits. Despite the absence of subsequent attacks, the political environment remains unstable, throwing into question the airlines’ ability to make long-range strategic plans. Following 9/11, Southwest was able to offset losses through lower jet fuel prices and internal cost reduction initiatives. However, there can be no assurance that Southwest will be able to continue to offset future cost increases resulting from the changing commercial airline environment. Another threat derives from the Company being subject to varying degrees of competition from surface transportation in its short-haul markets, particularly the private automobile. The short-haul air services that compete with surface transportation regard price as a competitive factor for customers. Similarly, frequency and convenience of scheduling, facilities, transportation safety and security procedures, and customer service may be of equal or greater importance to many passengers. These can limit the number of customers who choose southwest. However, southwest airlines need to put up the following strategies; it needs to launch a new promotional campaign. They need to remind customers in the California market that they are the winner of the Triple Crown, and that low cost means high service and customer satisfaction when it comes to Southwest. With lower turnaround times, and fewer delayed flights southwest has great unique selling points. They just need to remind the public about how great an Airline they are. This can be done with more TV ads, and more sponsorship of major sporting events. Southwest also needs to continue to be southwest. They have a winning business model, and have made money every year of their existence. They cannot abandon what their core competencies are. They need to keep prices where they are, or even lower prices, and they advertise that fact to the public. Southwest airlines have been able to successfully implement its fuel hedging strategy to save on fuel expenses in a big way and have the largest hedging position among other carriers. In the second quarter of 2005, Southwest’s unit costs fell by 3. 5% despite a 25% increase in jet fuel costs. During Fiscal year 2003, southwest had much lower fuel expense (0. 12 per ASM) compared to the other airlines with the exception of JetBlue as illustrated in exhibit 1 below. In 2005, 85 per cent of the airline’s fuel needs has been hedged at $26 per barrel. World oil prices in August 2005 reached $68 per barrel. In the second quarter of 2005 alone, Southwest achieved fuel savings of $196 million. The state of the industry also suggests t hat airlines that are hedged have a competitive advantage over the non-hedging airlines. Southwest announced in 2003 that it would add performance-enhancing Blended Winglets to its current and future fleet of Boeing 737-700’s. The visually distinctive Winglets will improve performance by extending the airplane’s range, saving fuel, lowering engine maintenance costs, and reducing takeoff noise. In an overall effort to improve customer’s in-flight experience, in-flight entertainment is something that Southwest is currently evaluating and which JetBlue has been very successful at already because of its introduction in its long-haul flights. In comparison, Southwest has 415 airplanes to consider and that represents an investment decision at a whole new dimension. Additionally, Southwest has to consider how things may fit into their environment. At this point, 60% of its service is still very short haul. Southwest needs to be mindful of the fact that a certain approach that has been successful for its competitor may not be necessarily work to its advantage. In summary, Southwest has long been regarded as a benchmark in its industry for operational excellence. Southwest Airlines is a fine example of a company that is committed to its core competencies – efficient operations to drive its low cost structure, outstanding delivery of customer service and innovative HR management practices. We hope this paper provided a good insight into Southwest operations, as part of its overall strategy, to achieve success and gain competitive advantage. References www. southwest. com] (Southwest airlines official web site www. mba-tutorials/marketing/southwesternairlines. html www. answers. com/topic/southwesternairlines. html Allen, Margaret. â€Å"Ground Controller. † Dallas Business Journal. August 3, 2001 Southwest Airlines: High Tech, Low Costs† – Eweek. com, April 2005

English Serial Killers Jack the Ripper - 1449 Words

Final Research Paper One-hundred twenty-five years ago England saw its first serial killer, Jack the Ripper. His mysterious identity and evasion from the police intrigues people who enjoy learning about the criminal acts of infamous serial killers. There was poverty in this time in London and was having trouble with the overcrowding of people. Jack the Ripper has a very distinctive style of killing and all his victims were all killed a certain way. He was never caught because of the lack of technology the police had at this time and the media did not help. It affected the people a lot back then and it still has an effect on the people who live there to this day. London was in an industrial era and in the beginning of the 1800s there was only around one million people living there, but towards the beginning of the 1900s there were over seven million people living there (Emsley, Hitchcock, Shoemaker). This shows that during the time Jack the Ripper committed his murders was when London had so many more problems they were going through and wasn’t prepared for him. The Whitechapel district where Jack the Ripper picked and choice his victims was one of the poorest districts in London. There was so much poverty and pretty crimes that the police didn’t like patrolling the area. Prostitution was really big in this area too, because it was hard for females to acquire jobs, and jobs they did find would barely pay for one night in a tavern or inn. Prostitution would be what mostShow MoreRelatedEssay Jack the Ripper1209 Words   |  5 PagesAP English IV Book Report â€Å"Jack the Ripper† Jack the Ripper was a notorious serial killer, whom some believe never even existed at all. From August to November 1888, Jack the Ripper terrorized the East End of London by being responsible for the death and mutilation of at least seven female prostitutes. 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On Equianos Travels and the Enlightenment Essay - 776 Words

On Equianos Travels and the Enlightenment During the eighteenth century, an age of enlightenment fell upon the people of Europe. Across the continent, knowledge and discovery spread like wildfire. During this era, an overwhelming majority of middle-class citizens became literate, partaking in various forms of high culture previously reserved exclusively to the aristocracy. At the same time, while the age of Enlightenment produced prominent theorists, thinkers, and intellectual works, it also made the common man more aware of intellectuality. With access to literature rich in revolutionary thought, the middle-class assumed an understanding of natural law that encompassed freedom, social equality, and the value of mankind. However, while†¦show more content†¦Equianos Travels reveals a European mind state far removed from philosophe theory. From the outset of his narrative, Equianos description of his short-lived childhood is filled with cultural detail giving insight into the life of his people. His words also convey his naivety, as Equiano claims to have at one time never even heard of Europeans. When he recounts the day he and his sister were kidnapped from their own yard by greedy countrymen, the reader gets a sense of the inhumanity that exists even in the earliest stages of slavery. Being torn from his sister is a similarly gut-wrenching detail that plagues the reader with a sense of guilt that refuses to leave even after the excerpt has ended. The narration between that takes the reader from the shore of Equianos homeland to the interior of the putrid-smelling slave ship and across a seemingly endless ocean drives the point of slaverys evils home. The conditions of such enslavement stand in direct violation of the philosophes theory of human freedom. While their beliefs deny authority, Equianos account tells the story of a place where these laws are permanently suspended, and man is made beast before his master. At the end of the excerpt from Equianos Travels, the then-freed Negro and outs poken abolitionist summarizes his conclusions from what he has gained as a subject to both the experience of slavery and the Enlightenment in Europe. Equiano does this through a series of questionsShow MoreRelatedThe Age Of Enlightenment : The Interesting Life Of Olaudah Equiano1456 Words   |  6 PagesDuring the 18th century, many things were happening and the Europeans also were known as â€Å"Enlightenment thinkers and philosophers† thought by creating a movement called Age of Enlightenment, it would inflict rational change upon humanity. The Age of Enlightenment is described to be â€Å"set out by means of reason and direct observation to discover the fundamental laws governing nature, humanity, and society. The philosophes believed that such discoveries would free the world from tyranny, violence, andRead MoreMary Rowlandson And Olaudah Equiano Essay1140 Words   |  5 PagesNarratives about captivity have often intrigued readers in Western culture. Mary Rowlandson a nd Olaudah Equiano’s stories helped pave the way for stereotypes within both European and white culture; teaching Europeans to see Native Americans as cruel and allowing whites to see the evil in the American slave market. In both â€Å"A Narrative of the Captivity† and â€Å"The Interesting Narrative of the Life of Olaudah Equiano,† Mary Rowlandson and Olaudah Equiano share their individual stories of being kidnappedRead MoreThe Complex Nature Of Equiano s Identity Crisis1411 Words   |  6 PagesDaniel Miret HUM3306 29 September 2014 Option Three The complex nature of Equiano’s identity crisis Equiano presents himself as an African, who is embattled with a myriad of issues enroute to a foreign land. He starts off as a normal African boy that takes pride in the family unit. His life changes as he is exposed to a life of slavery that makes him wonder just how far he would go to regain his freedom. Equaino is celebrated due to his anti-slave trade achievements, but rather criticized for a

The Condition Of Iraq s Demographic State Is Not Good

Domenic Bettinelli Human Geo Scanlan 11/20/15 Dear Mr. President of Iraq Fuad Masum, The condition of Iraq’s demographic state is not good. The literacy rate, especially for women is very low and could be improved upon. The population growth shows the characteristics of a poor country because of the low amount of elderly and the low median age. There are also problems like the low life expectancy. Compared to the United States Iraq’s life expectancy is low. These problems can be fixed to improve your country s status and raise the standard of living and earn respect from other countries that have listened to my advice. To fix the problems like population the female literacy rate and the low life expectancy and the low median age, you†¦show more content†¦The benefits of having a longer lifespan is that the natural increase will get smaller because the death ratio will rise. If the natural increase rate rises the population doubling time will become a longer tim e, therefore the population will eventually get smaller. Another important aspect of keeping your citizens alive longer is sanitation. The sanitation of your people is not good compared to the level of the United States. The percentage of people in the country of Iraq that does not have access to clean water is 14.6%(CIA) of the entire population. The percentage that do not have the proper sanitation in Iraq is 14.4%(CIA) which is very high. The United States people according to the CIA have 100% of their people that can access proper sanitation and 98.2%(CIA) that can access clean fresh water. This means that almost â…™ of the population does not have access to water or sanitation and this is not good. One way to fix this is to set up places that give out clean water in places that clean water is not common. A series of hospitals could also be set up to give people access to being examined for health issues especially in areas that need it most. Education is very important for the future of a country because the children will be in charge of the country some day and their choices are based off what they were taught in school. The definition of literacy is the ability to read and write. Iraq has a low literacy rate compared to the rest

Usefulness of Learning Experience for Telstra-myassignmenthelp

Question: Write about theUsefulness of Learning Experience for Telstra. Answer: Introduction The business outsourcing has been evolving with the changing transformations. It includes the different functions of the business like the accounting, human resource and the payroll. The processes are based on how the organisations are likely to contract with the non-core functions. Usefulness of learning experience The research is based on the identification of the advantages and the disadvantages of the outsourcing in Telstra. The focus has been on the business processes where the business functions are related to the manufacturing, telecommunication and the other accounting organisations. Opinion about learning experience As per the opinion standards set, there are different integral standards for planning the security and working over the improvement in the product quality. Along with this, the outsourcing has been found to be important for obtaining the goods or the services by contract from the other suppliers. This will help in improving the contacts with the other suppliers as well. (Letica, 2016). Value of this experience The value is based on managing the different services with the ability to protect and work over the changes that occurred in the project. The BPO relationship is mainly about handling the information with the outsourcing of the companies. This could lead to the security risks as well for the different parent companies. (Gonzalez et al., 2015). Hence, for this, there is a need to focus on the synchronisation of the deliverables and then working over handling the quality of the products and services. The experience also comes from the evaluation of the business processes which are based on the business requirements (Schoner et al., 2017). Significance of learning process to you Outsourcing has become very important in every organisation. With the different programs, when I went deeper into the subject, I realized that there are different consistent encounters which are technical based concepts mainly to communicate with the people. Along with this, I will be able to communicate with different people on the different concepts like business, industry etc., confidently. The life of the people need to be familiar with the concepts related to the different compelling subjects (Oshri et al., 2015). Application of gained knowledge in future To work towards the improved technology, the outsourcing has been able to work over the different functions and the planning. The system includes the government, technology and the usage of the overall data which is based on the different issues. It is important to access and hold the proper documentation to avoid any of the legal confusions or the complications. The outsourcing in the organisation is mainly to evaluate the business processes and then work over assuring the best requirements for the business as well (Lee, 2017). Learning process and explanation of learning process The focus is on evaluating the business functions which are important to handle the overall impact of the outsourcing business functions, where the learning process also works over the different manufacturing units. The hiring of the workers from the third party organisations has made it possible to take all the extra information where there is a possibility to purchase new ideas from the workers at a lower price. (Tajari et al., 2014). Plan to apply the learning process The outsourcing could be applied for the proper investments where there is a focus on the investment in the technology and then work over the rate of production as well. It has been seen that the companies work on providing the proper customer care ability inorder to eliminate any of the high amount of investments for the infrastructure setup. Business Research for the Learning Process The process of the business is related to the business planning and working over the marketing research (Wanyama, 2016). This is set with the latest trends that includes the fast-changing consumer market. There are certain large-scale companies that can set with the different third-party business firms to provide the valuable information from the external market environment. The information is important for the company to work over the different marketing plans and the brand value. It is important to focus on the globalisation with the different aspects of the business organisation to work with the clients. Learning Process I have also learned about the disadvantages where the huge expenditures due to outsourcing leads to complications in the organisation. The forms are set with holding the business and other legal complications. It is important to focus on the share process to get all the maximum possible benefits from the different activities. The external agents are set with the data risks that are exposed to the public domain. The risks for the third party organisations is related with the data misuse and the compromising of the business implementation process (Gasparenien?, 2016). Activities performed It is important to focus on the different parts of the implementation where the issues are set to take hold of operational activities that are for the third party organisation. The workers are working under the control of the outsourcing vendors with the fulfilment of the business plans as well. There are certain cultural conflicts which needs to be handled with proper working performance capability. Applied plan for the learning The activities are evaluated depending upon the organisational costs and how the organisation is equipped with the different special experts as well as the technical equipment. How learning will apply in future? The organisation can also get the delivery of the projects in a time mainly from the different outsourced organisations. The focus is also on working over how the outsourcing is processed and then worked with the inter-networked information system. Conclusion The research is based on reducing the workloads of the employees with facilitating the incorporation of the expert knowledge in the business process with increased performance of the business. The assessment of the outsourcing is mainly through the managerial control. References Gasparenien?, L. and Remeikien?, R., 2016. EVALUATION OF OUTSOURCING RELATIONSHIP IN ELECTRICITY SUPPLY SECTOR: LITHUANIAN CASE.Journal of Management, (1), p.28. Gonzalez, R., Gasco, J.L. and Llopis, J., 2015. Information systems outsourcing satisfaction: some explanatory factors.Industrial Management Data Systems,115(6), pp.1067-1085. Lee, J., 2017. Strategic risk analysis for information technology outsourcing in hospitals.Information Management. Letica, M., 2016. The effect of outsourcing activities selection on the benefits of outsourcing.Management: journal of contemporary management issues,21(2), pp.77-97. Oshri, I., Kotlarsky, J. and Willcocks, L.P., 2015.The Handbook of Global Outsourcing and Offshoring 3rd Edition. Springer. Schner, C.R., Schner, M.G., Grafe, T.U., Clarke, C.M., Dombrowski, L., Tan, M.C. and Kerth, G., 2017. Ecological outsourcing: a pitcher plant benefits from transferring pre?digestion of prey to a bat mutualist.Journal of Ecology,105(2), pp.400-411. Tajari, J., Valmohammadi, C. and Mohammadi, M., 2014. Identification and Prioritization of Outsourcing Risks of Information Technology Projects (Case Study: Iran Technical and Vocational University). Wanyama, J., 2016. Business process outsourcing (BPO) strategy. A conceptual approach.

Strategic report for Spotify

Introduction Music is a one of the most popular leisure activities worldwide. It is so popular that the music industry is a dynamic industry that keeps growing and advancing in the way it delivers music to the fans worldwide. Fans get to listen to their favourite musicians over the Internet through applications like YouTube.Advertising We will write a custom essay sample on Strategic report for Spotify specifically for you for only $16.05 $11/page Learn More Listening or watching music online can sometimes be very frustrating, especially when the Internet is not fast enough and buffering takes ages. The advance in technology has assisted in solving this problem. One of these solutions was created by the Spotify Company under Daniel EK, who is the founder of this popular technological innovation. The service provided by this company also bears the name Spotify like the company itself. Spotify engages in the provision of a service that allows the streaming of music. This platform allows Internet users to listen to music on demand from their favourite artists without having to buy or own the albums (Gilmour, 2011). Spotify is the most recent online music service that was launched in London by the Spotify company in 2006 (Miller, 2012). The service is designed to avail streaming music from internationally recognized labels like Warner Music Group, Sony, EMI, among others. Therefore, the service gained popularity very fast across Europe and also internationally and by 2010, Spotify had about 10 million users, and the number was increasing by the day. This was an indication of how technological advancements can lead to the rapid development of an industry. Spotify has been able to reach out to many customers through the technological advancement experienced in the global Internet connectivity. This paper provides a critical analysis of the Spotify Company in the way it has been carrying out its business. The Spotify Company and its Resou rces The music industry thrives in the presence of the Internet. Spotify is a company that is entirely depended on the Internet. For the company to survive, it needs to appeal to the users and give them services that will keep them hooked. This means that Spotify always has to anticipate the needs of its users and meet them.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Every business depends on its consumers to survive in the competitive market. For Spotify, it goes more than that. Its users are its own lifeline. This company literary cannot exist or grow without new account creations or new subscriptions from users. This means that consumers are the biggest source of resources for Spotify. The company has shifted the notion of ownership from having the physical product to virtually possessing it. This also includes having accessibility to it irrespective of time and place (Jones Dewing , 2010). Spotify also depends on the content producers for its survival. The international recording label companies, which Spotify helps advertise and play their music directly to consumers, pay for promotion (Aigrain, 2012). The content also benefits at the end of the day. They get to have their music promoted and advertised without having to sign contracts with recording labels for advertisement (Zager, 2012). Spotify is a major investor attraction due to its fast grasp of the market share. Shrewd investors, both local and international, have a canny ability to smell lucrative venture from far. Spotify has proven its high potential by capturing interested clients in such a short time. According to Myers (2011), recording label companies like Merlin, Sony BGM, Warner Music, and EMI among others own about 18% of the Spotify company (Heimer, 2011). By June 2011, other investors of Spotify included Sean Parker, Li Ka-Shing, Northzone Ventures and Wellington Partners. The Spotify Comp any’s Performance For individuals who love music, Spotify is like a dream come true. This is because they get to listen to whichever track they want anytime and anywhere as long as the Internet is present. Although this is a good thing, it cannot be the only determining factor for success. This is because there are other aspects that have to be considered. These factors include: is the company able to sustain itself? How efficient is it? Are the profits as high as they appear to be? Does it give back to investors who channel cash into it?Advertising We will write a custom essay sample on Strategic report for Spotify specifically for you for only $16.05 $11/page Learn More Efficiency Efficiency of a company has to do with the quality of services it provides to its clients, speed of service and how well it meets the consumer needs of its clients. Spotify has gained such a high rating in growth of market share due to its ability to respond to the ne eds of consumers. Spotify has in its collection music from different recording labels, which means that whichever song a consumer might want to hear Spotify will play. Buskirk (2012) observes that Spotify is like one big database where a consumer can find all the play lists, ratings and artistes they want. It is like owning a modern, top notch technology radio that plays all the songs an individual may want. Sustainability of the Spotify Company Spotify is a company that has made such huge milestones in the market share and within such a short time. In as much as this is good or business, it may be its major down side. This is because the company might be growing in so fast a rate that it will not be able to sustain itself. Therefore, the company may be a victim of the great success it has made (Hepworth-Sawyer Golding, 2011). Spotify and Profits Every business venture has the aim of making maximum profits and cutting down on its losses. Spotify has been under maximum scrutiny sinc e its inception as critics try to analyse its operations and economic status. The company started off in a high note, which is still the current case. This is a good sign of a business destined for great success in the future. Spotify may have undergone major rocking times in 2010, like the fact that it lost approximately $45 million, but it certainly headed for greatness (Peoples, 2011). Therefore, Spotify is on the right track in regards to business. It started off on a high note, which is good for business since many followers ensures good marketing and promotion. The losses it has seemingly made are just a price it has to pay.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Spotify and Investors Every investment is always a risk. In the music industry, and especially virtual industries, the risk is way higher. This is because such business ventures are totally depended on shifting focal points of resources like consumers. Once consumer needs change; and the company is not flexible enough to meet these needs, it means that the company is sure to take a nose dive in its ultimate profits. At such a time, the company may not give back very much to its investors. However, since the company has potential of growing even more and producing bigger profits in the future, it will be wise to invest. Some investors are shying away from investing in Spotify nevertheless. It is normally asserted that when the risks are high, the returns are also attractive. Strategic Analysis of the External Environment PESTEL Analysis PESTEL analysis is a model that will be used to evaluate the risks that the Spotify company and also the external environment that have influence on the company with the emphasis on the social, economic, legal, technological, environmental and political aspects. Opportunities Social This aspect has to do with the feelings and opinions of the community. The opinions can be reflected by how individuals react to the product. With the number of users going up on a daily basis, it is clear that the community thinks highly of the Spotify music streaming service. This can be viewed as a great opportunity for the company since it is online based and its success depends on the number of users it has. The advantage of Spotify over other online music services is that the required music can be accessed instantly and played anywhere as long as the Internet was available. Another advantage is that Spotify allows the user to store assorted music in libraries for future listening. Spotify is also available in different shapes and sizes, and it comes in models that are compatible with PCs, mobile phones, home audio systems and Macs (Spotify Ltd, 2012). Threats Economic Spotify, like all other businesses, is not immune to the effects of the changes in the economic environment. Fluctuations in the economy will affect the stakeholders of Spotify which will in turn affect the company and threaten its very existence. Environmental constraints will affect the company’s operations and advertising. Aigrain (2012) observes that, for some companies like Spotify, their business models are based on subscriptions by the users and advertising. Technological Technological factors in the external environment of the company affect the company in that the trends of technology keep changing by the day. Innovations in technology may pose a challenge to Spotify. This is because these changes may happen at a frequency that any company might have difficulties in adapting to the changes. There is the threat of other companies introducing new products in the market that will compete with Spotify. Legal The controversies that have arisen wit h the advent of free music streaming could lead to copyright restrictions for Spotify by the music owners. If this should happen, Spotify would be left flat on its back. Environmental The environmental aspect has to do with issues such as global warming. Even though Spotify is an online company, it does not exist in a vacuum. Therefore, changes in the environment trigger a domino effect that gets to Spotify and influences its operations. Political The political aspect of the environment will affect Spotify in terms of change in the tax policy that will affect the company in a negative way. Specific Environmental Analysis Porter’s Five Model The Porter Five model draws on a company’s economics to come up with five forces determining the intensity of the company and hence its attractiveness in the market. Three of these forces have to do with the external environment and competition. They are; the threat of substitute products, the threat of new entrants, and the threat of established rivals. The remaining two forces that constitute the internal competition include the suppliers’ and consumers’ bargaining power. The threat of substitute products The music industry is large and diversified. This means that new products are coming up every other time. This is a threat that Spotify faces since the introduction of another music dispensing product means that some of its clients will move over to the other side. Such loss will cost Spotify a big deal. The threat of new entrants Spotify also faces threat of other music streaming companies that might come up in the future. These companies will take up part of the market share that is already owned by Spotify. The threat of established rivals There are also established rivals for Spotify. A very good example of such would be Pandora. This is the pioneer business in the online, streaming industry. Pandora, which was founded in 2000, has been the lone music streaming business before Spotify. Wit h the advent of Spotify, as the new kid in the block, there is no question about the competition for market share between the two (Taylor, 2011). Bargaining Power of Suppliers The suppliers of Spotify’s music are record labels. The fact that Spotify needs this music to survive can make the suppliers increase the prices of the product they provide to Spotify Company. This will cost Spotify more. Bargaining Power of Customers The users of Spotify service are the lifeline of the company. They are the main determinants as to whether the company will survive or not. Apart from that fact, they also determine the prices of the services provided by Spotify. Spotify has to determine their target group before they can set the prices for the upgraded service. Boston Consulting Group Matrix (BCG) BCG is a model based on categorizing a company’s components into four classes. This is made possible by merging the market growth and market share in relation to the major rival. In this case, Spotify’s market share and market growth is merged in comparison to its current biggest rival in the market. Consequently, Spotify can increase its annual earnings and its continuous growth and development (Chitale Gupta 2011). The BCG model takes into considerations two main variables. These include â€Å"the potential for attractive earning or relative market share and the potential for growth given by product sales growth† (Chitale Gupta 2011, p. 56). Spotify is viewed as a star actor since it has so far demonstrated a huge market share and steady growth in the music streaming industry. Despite the entry of more competitors in the market, Spotify has managed to maintain a large number of customers. The growth rate of the company has been fast, and this makes the company to be described as a star. However, there are other companies which had a large market share even before Spotify entered into the market. Apple Inc. has dominated the market, has a large mark et share and high growth rate. The iTune product of Apple dominated the market, and this makes Apple to be located at the question marks quadrant of the BCG Matrix. Relative market share Source: Author SWOT Analysis This analysis stands for strengths, weaknesses, opportunities and threats. The strengths and weaknesses represent the internal environment while the opportunities and threats represent the external environment. Strengths Spotify has ventured into a partially exploited market and managed to scoop a large chunk of the market share within such a short time. Spotify Company can provide any track to its users anytime, anywhere. However, this is for as long as the users have an internet connection. Also, the company can take care of the consumer needs and provide these services for free. In addition, the company has low overheads, which gives it the chance to provide real good service to its users. Weaknesses The company underwent major losses in its initial stages in 2010. F or a company that is still trying to find its way around the market, that was a major blow. Investors were hesitant to put their money in Spotify Company due to these loses. This is also not good for business as Spotify relies on a big part on investors to be able to operate. Opportunities The Spotify business has a very large room for expansion, bearing in mind that it is online, and its services can be accessed globally. The company also has the potential to make big profits. Therefore, there is room for great investment, and big names in the industry will take great interest in the business. Threats Many companies might take notice of the lucrative nature of the music streaming business and start their own music streaming services. This will bring about great competition for Spotify in the future. There is also the copyright threat that is hovering over Spotify. Content owners may put restrictions on the music that Spotify can and cannot play. These limitations will reflect on th e services provided. Value Chain Analysis The value chain is a company’s chain of activities in its operations within a certain industry. The business unit of the company is the most suitable for the construction of a value chain. Spotify has applied technology to acquire a large market size. The company has acquired online retail stores to market its products to the international market. In addition, the company has sufficient infrastructure to support the development and sale of music products. Spotify has also employed professionals to produce quality products. Marketing and sales of the company are conducted by a professional team. The company sells its products to local and international markets. The diagram below shows the value chain of the company. Source: Neilson Pritchard (2009). Operations Spotify uses various applications that ensure the value of the music, which their clients listen to, is of a top notch quality. Top quality sound and videos are some of the rea sons that the company has gained so much popularity worldwide. Key Success factors of Spotify The key success aspects endorsed by the company include simplicity, comprehensive catalogue, and smart marketing. In simplicity, there is the lack of sophistication and complexity. This has proved to be an asset to the Spotify Company. This has also contributed to its popularity. In comprehensive catalogue, the ad-supported tire of the Spotify Company provides free access to a free, comprehensive catalogue. In smart marketing, Spotify makes use of shrewd marketing techniques which launches an invite-only mode. This creates scarcity, which makes the demand shoot. Spotify’s Strategic position Spotify understands the enthusiasm of individuals about the internet all over the world. Therefore, company understands its business will bloom. The company has also created a very user friendly interface in the web and has also made its services downloadable. There is also the option for its user s to save their favourite songs using the same application. The simplicity factor of the company has assisted push the company further up the competition ladder and also promoted the company’s services to potential market (Allen Wray, 2009). Implementation of the Policies and Strategies It is also imperative that policies have to be established to make sure that the music streamed by Spotify improves the music industry rather than destroy it. The presence of free streamed music over the Internet is two sides of the same coin, and if no policies are enforced to ensure its controlled exploitation, it will be more of harm than good to the industry. Laws governing and restricting the music streaming business should be enacted. Biagi (2011) asserts that technology without some control is usually very destructive. It may seem all glossy at first, but the long term effects will be negative. Also, by the time this is acknowledged, it would be quite late to salvage the situation. The music industry could be totally killed by the overestimation or under estimation of the effects of technology. It is important for the company to have a strong and firm management system that strategically plans the business of the company. This forms another platform that can enhance the performance of the Spotify Company. Technology is dynamic, in that it changes on a daily basis. Spotify needs a team that ensures the company is flexible enough to make the necessary modifications in order to fit in the modern world (Aaker McLoughlin, 2010). These changes are also critical in keeping up with market dynamics in respect to the consumer needs and desires. Summary of the Threats to the Spotify Company and future strategies to counter the threats This is the biggest threat since other companies are coming up to compete with Spotify for the market share. The online music streaming industry sure is lucrative, and other companies are getting interested. Spotify has to ensure that it deli vers quality service to its consumers in order to stay on top of the game. The advent of free, streaming music also raises very valid concerns in the music industry worldwide. In as much as it serves the consumer’s music needs, will it profit the other stakeholders in the music industry too in the long run? There emerges a pertinent question on whether its business model is sustainable, whether or not it will survive the harsh test of time and economy (Allen Wray, 2009). Fear of investment is also another issue. People tend to shy away from ventures that have such an easy way of rising to the top in their areas of expertise (Aaker McLoughlin, 2010). Investors hesitate to invest in Spotify du to the past losses it has made. The company should work to improve its profits so as to attract a significant number of investors. Viable Future Strategy for Spotify Spotify Company should build the audience they receive sufficiently in order to attract established companies in the adve rtising industry. This strategy will work towards generating increased income for the company. The company should also move its services to mobile phone in order to maximise its market share. This is because the mobile phones provide more portability than a PC. Spotify should also try to improve its relationship with its stakeholders as much as possible. Conclusion In summary, Spotify has the potential to grow and expand to unimaginable heights. The company has to take into account the internal and external environment that surrounds it. It should take advantage of the strengths it has like its simplicity, which makes it very user friendly, in order for it to expand and try to minimise the threats it faces. Threats like competition from existent and potential rivals. The fact that Spotify is a star actor according to the BCG matrix proves that the company has the potential of expanding and growing to an international music streaming company. Spotify also has to consider the way it d eals with its stake holders as a strategy of survival in the future. In addition, the company should meet all the needs of the consumers, the investors, and the record labels too. This strategy will ensure that the internal environment, which is also crucial, is conducive for the company. The external environment of Spotify will also have to remain balanced for it to survive. The management should form policies that guarantee survival in the environment. Balancing the internal and external environment will keep the stakeholders satisfied. This will also keep Spotify in business. Reference List Aaker, DA McLoughlin, D 2010, Strategic market management global perspectives, Wiley, Chichester. Aigrain, P 2012, Sharing: culture and the economy in the Internet age, Amsterdam University Press, Amsterdam. Allen, K Wray, R 2009. Can Spotify’s Free Music Pay Off? Viewed on https://www.theguardian.com/business/2009/nov/29/spotify-music-industry-funding Biagi, S 2012, Media/impact: an introduction to mass media, Wadsworth Cengage Learning, Australia. Buskirk, EV 2012, One Big Database Could Save the Music Business with Billions of Tiny Rivulets. Viewed on http://evolver.fm/2012/01/24/one-big-database-could-save-the-music-business-with-billions-of-tiny-rivulets/ Chitale, AK Gupta, R 2011, Product policy and brand management: Text and cases, PHI Learning, New Delhi. Gilmour, K 2011, Spotify for Dummies, John Wiley sons, Washington DC. Heimer, M 2011, The theory of access replacing ownership on the example of spotify, Viewed on https://www.grin.com/document/153699. Hepworth-Sawyer, R Golding, C 2011, What is music production? A producer’s guide: the role, the people, the process, Focal Press, Burlington, MA. Jones, T Dewing, C 2010, Future agenda the world in 2020,  Infinite Ideas, Oxford. Miller, M 2012, Sams Teach Yourself Spotify in 10 Minutes, Pearson Education, Inc., USA. Myers, CB 2011, Spotify Closes $100 Million from High Profile Investors at $1 Billion Valuation. Viewed on https://thenextweb.com/insider/2011/06/17/spotify-closes-100-million-from-high-profile-investors-at-1-billion-valuation/ Neilson, J., Pritchard, B. (2009). Value chain struggles: Institutions and governance in the plantation districts of South India. Chichester, U.K: Wiley-Blackwell. Peoples, G 2011, Business Matters: Why Spotify Shouldn’t Worry About Turning A profit Right Now. Viewed on https://www.billboard.com/biz Spotify Ltd 2012, What is Spotify? Viewed on Taylor, C 2011, Pandora: Spotify is Our Friend, Not a Competitor. Viewed on https://gigaom.com/2011/11/11/pandora-roadmap-2011/ Zager, M 2012, Music production: for producers, composers, arrangers, and students, Scarecrow Press, Lanham, Md. This essay on Strategic report for Spotify was written and submitted by user Luciano Mullins to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. 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