Leeds Bradford Airport Essay Example | Topics and Well Written Essays - 1500 words

Leeds Bradford Airport - Essay Example Primarily, promotion is aimed at informing the clients the existence of a new product or service in the market (Peterson et al, 2010, p.168). It also appeals to the customers that the products and services to be introduced into the market are better that the ones that have been existence. A number of procedures are available that can be used by the organization to help win customers to its new flight services. These include advertisement, sales promotion, public relations, publicity, and personal selling (Harper, 2003, p.108). An effective promotion by the new budget airline will require an integration of these different approaches into the operations of the organization. Advertisement Advertisement refers to providing information to the targeted clients on the availability of new services in the market. It also appeals to the customers by pointing out the desirable qualities of the new services that distinguishes them from other services available in the market. Advertisement can be done through different media. These include print media (newspapers and magazines), television, radio, internet, or public service advertising. In choosing the medium to use for advertisement of services, the company has to understand the medium that is common among the targeted customers (Harper, 2003, p.109). ... About 40% of the funds need to be set aside for advertisement in television. A larger proportion of the targeted customers are adults engaged in some activities during the day. Thus, these advertisements should be aired out in the evenings. Newspapers and magazines are also common and are effective in providing other details like the flight schedules. This medium should receive 20% of the advertisement funds. Many people have access to radio. However, the advertisement through radio is often less reliable since most people listen to radio while they are attending to other things. Drawing their attention to an advertisement may not succeed and it would require that the advertisement be replicated several times in order to e effective. This medium should be allocated 10% of the funds. The internet is increasing its popularity especially among the young adults and middle-aged individuals. It is more likely that the clients who would use the flight services have access to, and uses, inte rnet services. Internet advertisement should take 20% of the advertisement funds. The remaining 10% should be used for other advertisement means like direct mails to potential clients. Sales promotion Sales promotion activities involve providing incentives to the clients of the company to improve on the sales of the services. Sales promotion involves activities like promotional sports competition, sweepstakes, and sales coupons. One promotion initiative that can be used by the organization is to sponsor some annual or seasonal sports activity like soccer tournament for youths below the age of 23 years in the UK. Besides, the company should issue its flight tickets at much lower

Rapid Response Team of Acute Conditions Essay Example | Topics and Well Written Essays - 3500 words

Rapid Response Team of Acute Conditions - Essay Example The purpose of this paper is to provide in-depth comparison between the rapid response team of acute pain in Riyadh Military hospital and national health services of United Kingdom. The comparison has been conducted on the basis of policies being implemented in both the countries in terms of health care provision. Furthermore, the paper will also discuss the implication of SBAR model to address the rapid response for acute pain cases. The policies as studied within the context of UK hospitals are in the form of protocol directed by National health services (NHS) UK. The paper has been structured by providing in depth introduction to the rapid response team for acute conditions in national health services (NHS) of Saudi Arabia and United UK. Secondly, financial system section has also been added to understand the amount of revenue that is used to provide rapid response in acute pain situations. It should be noted that it is highly significant to create understanding with the advantage s and disadvantages of programs being implemented in health provision sector. Health Policy for Rapid Response Team in Riyadh Military Hospital in Saudi Arabia: The policies for the rapid response team in Saudi Arabia have recently been addressed by the medical services. It has been suggested in the main protocol of the program that response team will be selected on the basis of certification. This is similar to the criteria of UK rapid response team (RRT). The only difference is that the implication has been noted absent at most cases. Many cases are still being noted in the context of hospitals in Saudi Arabia where patients die because of no address to the emergency calls (Essa 2012). It is expected from rapid response team to provide intervention in the lesser time frame. This is the basic policy that has been set for the rapid response team of Riyadh military hospital. As per the hospital’s policy maker, it is expected that the rapid response team will be able to impleme nt all needed medical models for intervention purpose within five minutes time. Consideration of five minutes treatment means that the model implication for assessment of the patient is done along with the recommendation. If in any case, more time is being consumed then it should not be considered as a failure of RRT (Piza and Adelstien 2011). The criteria for setting five minutes assessment is because the members should be capable of managing more cases of emergency. The difference between any RRT with the traditional treatment team is in terms of minutes of assessment. The purpose of a rapid response team is to extract out the right cause from the situation of acute pain. If in case, more time is being taken by the team then the main motive becomes unaccomplished (Adams and Failano 2011). Situation, Background, Assessment and Recommendation (SBAR): The rapid response team (RRT) at the Riyadh military hospital level recommends the usage of situation, background, assessment and reco mmendation (SBAR). The policies for the rapid response team (RRT) have made it evident that SBAR should be followed in order to diagnose students in the best possible manner (AMA 2012). The implication of SBAR in Riyadh military hospital is because it has proven a successful manner to communicate the patient’s condition by the rapid response team to primary care provider. SBAR was basically implemented at US navy hospitals as a major method of